DELOITTE

We created an anime-inspired opening video for Deloitte 2025 SEA Partners Conference that served as a dynamic, upbeat warm-up, leading seamlessly into a surprise cheerleading performance. The video focused on a mashup of intense basketball moments, teamwork, and shared celebration, setting up the “Partners as Cheerleaders” reveal.

For this exciting project, we partnered up with our friends Nice Wach and FIEL® Estudio from Argentina. We knew that their expertise in design and stylized 3D animation was exactly what we needed for this mission.

With the script locked, we set out to build a visual universe that mashed up Japanese manga with American comic styles for a look that was high-energy and full of character. We wanted the narrative to feel electric from the jump, but we had a unique technical mountain to climb: the screen was a massive 24-meter ultra-wide. We had to think big — literally.

Parallel to the storytelling, we started crafting a custom visual aesthetic, experimenting with proportions to find that perfect sweet spot between anime and comic influences. Every character study was a balancing act — fine-tuning style and clarity to ensure the designs translated perfectly to such a massive scale. We focused heavily on representing Southeast Asian profiles with a clean, simplified look that stayed high on personality and visual coherence. Slowly but surely, the universe began to take shape.

With a project this massive, the client needed to see the vision early, which pushed us into some pretty intensive visual R&D right out of the gate. We initially experimented with a more pictorial, painterly tone that drifted away from the standard toon shader — a phase that proved incredibly useful for narrowing things down. Even though we ultimately pivoted toward a sharper anime aesthetic, exploring that alternative path is exactly what helped us land on the definitive visual language for the film.

Bit by bit, the aesthetic shifted into a more defined anime tone as we iterated our way toward the right balance. We needed a specific mix of graphic synthesis and expressiveness that wouldn't just look good, but would actually be readable on that massive format. Finding that sweet spot is what ultimately guided the 3D modeling and gave each character their final identity. Once we had that foundation locked in, the project’s visual universe finally felt like it was coming to life.

With the look locked in, we moved into the technical heavy lifting: final modeling, texturing, and rigging. Precision was everything here, as maintaining visual consistency across such an extreme panoramic format left zero room for error. Here are some of the animation tests.

Here is a quick look at the development process and that exact moment where the project finally caught its spark. As always, there is so much more happening behind a finished shot than what actually hits the screen — just a constant loop of iterating, adjusting, and retrying. The classic.

We opted for total visual economy, stripped of any unnecessary props or filler. The goal was to keep the spotlight strictly on the characters, the action, and the narrative flow — if an element didn't justify its presence, it didn't make the cut. Less noise, more impact.

We also dived into the outfits and graphic elements that filled out the universe. Every design choice had to hold up under scrutiny while still reading perfectly on that massive screen. In the end, readability and visual identity were the two things we refused to compromise on.

To wrap things up, here’s a look at some of the final stills from the film. These frames represent the culmination of all that R&D — bold, crisp, and ready for the big screen.

Seeing the final animation launch on that massive screen alongside a high-octane live performance from cheerleaders brought an incredible level of energy to the room. The scale of the visuals paired with the live choreography created a seamless, high-impact experience that really set the tone for the entire conference.

CREDITS

Client:
Deloitte Southeast Asia

Agency/Studio (Idea & Script):
Click2View Design

Executive Production & Direction:
Nice Wach

Visual and Conceptual Development (Character Design, 3D Modeling & Animation):
FIEL® Estudio

Compositing & Technical Development:
FIEL® Estudio


Sound Design:
FIEL® Estudio + Nice Wach


Voice Over:
Click2View Design

Music:
Game On - Hidden Echoes