THE TURNING POINT

We created an anime-inspired opening video for Deloitte 2025 SEA Partners Conference that served as a dynamic, upbeat warm-up, leading seamlessly into a surprise cheerleading performance. For this exciting project, we partnered up with our friends Nice Wach and FIEL® Estudio from Argentina.

With the script locked, we set out to build a visual universe that mashed up Japanese manga with American comic styles for a look that was high-energy and full of character. We had to think big — literally.

A digital illustration of a basketball game scene. The top shows a person standing close to a basketball on the ground, and the right side shows their legs and shoes. The middle contains a caption, 'A traveling player follows the player’s feet until he reaches the ball.' The bottom features a character with a serious expression wearing a basketball jersey with the word 'Deloitte' and an animated style, with spotlights on each side.

Parallel to the storytelling, we started crafting a custom visual aesthetic, experimenting with proportions to find that perfect sweet spot between anime and comic influences.

Close-up of a basketball on a court with a player's legs in green and gray sneakers visible in the background.
Three animated female cheerleaders wearing black skirts and white shirts with the Deloitte logo, one with pink hair and pigtails, one with black hair in a bob, and one with short dark hair, posing against a vibrant green and white starburst background.
A basketball player in mid-air attempting a dunk during a game, with another player below trying to block the shot. The scene is split with digital effects and colored lines.
Three animated basketball players on a black background, one in the center wiping sweat from his face, with two others holding basketballs and standing on either side, all in black uniforms with green accents.
A basketball going through a hoop with a bold Black Lives Matter sign in the background and a red radial burst design.

With a project this massive, the client needed to see the vision early, which pushed us into some pretty intensive visual R&D right out of the gate.

A collage of multiple sketches and drawings in a sketchbook, featuring human figures, faces, eyes, and various poses, with some scenes of people practicing yoga or stretching.

Bit by bit, the aesthetic shifted into a more defined anime tone as we iterated our way toward the right balance.

Three side profile drawings of a woman's face with a short hairstyle, and one front-facing sketch of a man's face with a serious expression, all in black and white line art.
Sequence of digital illustrations showing rapid face and hair sketching steps of two characters, a woman and a man.

With the look locked in, we moved into the technical heavy lifting: final modeling, texturing, and rigging.

A stylized digital illustration of a young person with white hair, wearing a black and neon green athletic outfit, running or performing an agility drill against a black gradient background.
Digital illustration of a young man with white hair, wearing a dark sleeveless athletic jersey with green accents and a 'Deloitte' logo, set against a dark background.
Animated male basketball player with white hair, holding a basketball above his head, wearing a black sleeveless jersey and shorts with blue accents and blue sneakers, standing on a dark background.

Here is a quick look at the development process and that exact moment where the project finally caught its spark.

A 3D modeling software interface displaying a close-up of a human face, focusing on the mouth area with polygonal mesh editing tools visible.
3D modeling software interface displaying a sphere with connected cone and pyramid shapes arranged in a circular pattern.
Digital illustration of a woman's face in a 3D modeling software, showing detailed facial features including large eyes, eyebrows, nose, lips, and earrings, with a close-up of her face and an additional side view.
Animation software screen showing a scene of a basketball team celebrating with hands together in a huddle on a wooden court.

We opted for total visual economy, stripped of any unnecessary props or filler. Less noise, more impact.

Three basketball jerseys on display, with the one in the middle having a white and green design with 'Deloitte' written on it, and the jerseys on the left and right in black and red colors respectively.
An illuminated basketball and a digital scoreboard showing the score and game information.
Three shoes with digital displays: a green shoe with green display, a sneaker with white laces and display, and a red shoe with red display.

We also dived into the outfits and graphic elements that filled out the universe.

Animated image of a basketball player in red uniform dribbling a basketball on the court at night.
An illustration of two basketball players on a court, one in black and green uniform dribbling the ball, the other in red uniform attempting to defend.

To wrap things up, here’s a look at some of the final stills from the film.

Close-up of a basketball on a basketball court and a person's sneaker in the background.
Animated illustration of a female basketball player on a court with bright lights overhead.
Animated images of basketball players in action, focusing on dribbling and stance, with a central illustration of a basketball balancing on a finger.
Digital illustration of five women in green and white sports uniforms with Deloitte logo, standing in confident poses with a dynamic green background, flanked by debris getting destroyed on either side.
Series of illustrated characters facing each other in a line, with a colorful background.
A basketball player jumping to make a shot near the hoop in a basketball court.

Seeing the final animation launch on that massive screen alongside a high-octane live performance from cheerleaders brought an incredible level of energy to the room.

A large crowd watching a presentation with multiple screens showing a basketball demonstration in a grand ballroom with chandeliers.
Cheerleaders performing stunts on stage at an indoor event with an audience watching.
Two basketball players, one on each side, holding basketballs during a game.

CREDITS

Client:
Deloitte Southeast Asia

Agency/Studio (Idea & Script):
Click2View Design

Executive Production & Direction:
Nice Wach

Visual and Conceptual Development (Character Design, 3D Modeling & Animation):
FIEL® Estudio

Compositing & Technical Development:
FIEL® Estudio


Sound Design:
FIEL® Estudio + Nice Wach


Voice Over:
Click2View Design

Music:
Game On - Hidden Echoes